{"id":6417,"date":"2016-12-03T14:07:20","date_gmt":"2016-12-03T14:07:20","guid":{"rendered":"http:\/\/revistakuvendi.org\/?p=6417"},"modified":"2016-12-03T14:07:37","modified_gmt":"2016-12-03T14:07:37","slug":"propaganda-natyra-dhe-magjia-e-saj","status":"publish","type":"post","link":"https:\/\/revistakuvendi.org\/?p=6417","title":{"rendered":"Propaganda , Natyra dhe Magjia e saj"},"content":{"rendered":"<p><strong>Nga Mr.Sc Blerta Haxhiaj <\/strong><\/p>\n<p><a href=\"http:\/\/revistakuvendi.org\/wp-content\/uploads\/2016\/12\/BLERTA-HAXHIAJ.png\" rel=\"attachment wp-att-6418\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6418\" src=\"http:\/\/revistakuvendi.org\/wp-content\/uploads\/2016\/12\/BLERTA-HAXHIAJ.png\" alt=\"blerta-haxhiaj\" width=\"246\" height=\"157\" \/><\/a><\/p>\n<p>Propaganda \u00ebsht\u00eb form\u00eb e komunikimit p\u00ebrmes q\u00ebllimit t\u00eb influenc\u00ebs s\u00eb masave t\u00eb njer\u00ebzve si q\u00ebllim apo pozicion. Esht\u00eb informacion q\u00eb nuk \u00ebsht\u00eb i paansh\u00ebm dhe p\u00ebrdoret kryesisht p\u00ebr t\u00eb ndikuar n\u00eb nj\u00eb audienc\u00eb dhe m\u00eb tej m\u00eb nj\u00eb axhend\u00eb t\u00eb caktuar.<!--more--> Shpesh p\u00ebrdoret p\u00ebr t\u00eb paraqitur fakte selektive p\u00ebr t\u00eb inkurajuar nj\u00eb sintez\u00eb t\u00eb ve\u00e7ant\u00eb ose duke p\u00ebrdorur mesazhe t\u00eb ngarkuara p\u00ebr t\u00eb prodhuar nj\u00eb emocion se sa nj\u00eb p\u00ebrgjigje racionale ndaj informacionit t\u00eb paraqitur. Propaganda ka fituar nj\u00eb konotacion negativ fuqimisht nga shoq\u00ebria me shembujt e shumt\u00eb q\u00eb jan\u00eb sh\u00ebrbyer me t\u00eb. Shembuj manipulues dhe agnostik\u00eb. Propaganda n\u00eb kuptimin e saj origjinal ishte neutral dhe mund t\u2019i referohet q\u00eb ato q\u00eb p\u00ebrdor\u00eb ishin n\u00eb p\u00ebrgjith\u00ebsi pozitive, si rekomandime t\u00eb sh\u00ebndetit publik, shenja inkurajuese p\u00ebr qytetar\u00eb q\u00eb t\u00eb marrin pjese n\u00eb zgjedhje apo n\u00eb regjistrime, mesazhe inkurajuese p\u00ebr t\u00eb raportuar krimet. Propaganda merr form\u00ebn e flet\u00ebpalosjeve, posterave, TV dhe radio transmetimet dhe mund t\u00eb shtrihet n\u00eb \u00e7do medium tjet\u00ebr. Propaganda (lat.) \u00ebsht\u00eb forma e emrit foljor <em>Propagare<\/em> q\u00eb do t\u00eb thot\u00eb <em>p\u00ebr t\u00eb p\u00ebrhapur<\/em>, k\u00ebshtu propaganda do t\u00eb thot\u00eb se \u2018<strong>cila \u00ebsht\u00eb p\u00ebr t\u2019u shumuar<\/strong>\u2019, fillimisht kjo fjal\u00eb rrjedh nga nj\u00eb organon i ri administrative i Kish\u00ebs Katolike (xhemat) e krijuar n\u00eb 1622 e quajtur Congregatio de Propaganda Fide (Kongregacioni p\u00ebr shumimin e besimit) ose jozyrtarisht thjesht\u00eb Propagand\u00eb. Nga viti 1790 ky term filloi duke u p\u00ebrdorur edhe p\u00ebr aktivitetet Laike, nd\u00ebrsa merr nj\u00eb konotacion p\u00ebr\u00e7mues n\u00eb mesin e shek. XIX kur p\u00ebrdoret n\u00eb sfer\u00ebn politike. P\u00ebrcaktimi i propagand\u00ebs gjithmon\u00eb ka q\u00ebn\u00eb nj\u00eb problem ku v\u00ebshtir\u00ebsia kryesore ka q\u00ebn\u00eb p\u00ebr ta diferencuar at\u00eb nga llojet e tjera t\u00eb bindjes. Propaganda mund t\u00eb (tentative e sip\u00ebr) p\u00ebrcaktohet si nj\u00eb p\u00ebrpjekje e q\u00ebllimshme sistematike p\u00ebr t\u00eb form\u00ebsuar p\u00ebrceptimet, p\u00ebr t\u00eb manipuluar njohurit\u00eb dhe sjellja e drejt\u00ebp\u00ebrdrejt\u00eb p\u00ebr t\u00eb arritur nj\u00eb p\u00ebrgjigje p\u00ebr q\u00ebllimin e d\u00ebshiruar propagandistik. Ajo p\u00ebrcaktohet neutrale si nj\u00eb form\u00eb sistematike e bindjes s\u00eb q\u00ebllimshme q\u00eb tenton t\u00eb ndikoj\u00eb n\u00eb emocionet, q\u00ebndrimet, opinionet dhe veprimet e audiencave t\u00eb synuara t\u00eb p\u00ebrcaktuara p\u00ebr q\u00ebllime Ideologjike, politike apo komerciale p\u00ebrmes transmetimit t\u00eb kontrolluar t\u00eb mesazheve nd\u00ebrmjet mas\u00ebs dhe kanaleve t\u00eb mediave t\u00eb drejt\u00ebp\u00ebrdrejta. N\u00eb nj\u00eb organizat\u00eb q\u00eb propaganda pun\u00ebson propagandist\u00eb t\u00eb cil\u00ebt angazhohen n\u00eb propagandizmin si krijim i aplikuar dhe shp\u00ebrndarjen e formave t\u00eb tilla t\u00eb Bindjes. P\u00ebrkufizimi i pro\u00e7esit komunikativ lejon q\u00eb propaganda t\u00eb konsiderohet objektivisht dhe pastaj t\u00eb interpretohet si sjellje pozitive dhe negative n\u00eb var\u00ebsi t\u00eb prespektivave t\u00eb shikuesit apo nd\u00ebgjuesit. ZBYNEK \u2013 sipas tij propaganda definohet Bardhe, Gri ose e Zez\u00eb &#8211; propaganda e bardhe haptas zbulon burimin e saj, propaganda e zez\u00eb synon t\u00eb publikohet nga Armiku apo dikush p\u00ebrve\u00e7 origjines saj aktuale. Propaganda \u00ebsht\u00eb p\u00ebrdorur (p\u00ebrdoret) p\u00ebr t\u00eb ndikuar n\u00eb domenin e besimit, politik\u00ebs, p\u00ebrditshm\u00ebrin\u00eb ton\u00eb dhe m\u00eb ndihm\u00ebn e teknologjis\u00eb e cila e ka leht\u00ebsuar shum\u00eb pun\u00ebn e propagand\u00ebs, ne jemi t\u00eb rrethuar nga ajo. \u00c7far\u00eb \u00ebsht\u00eb apo nuk \u00ebsht\u00eb propagande? \u2013 Propagandisti k\u00ebrkon t\u00eb ndryshoj\u00eb m\u00ebnyr\u00ebn se si njer\u00ebzit e kuptojn\u00eb\u00a0 nj\u00eb \u00e7\u00ebshtje apo situat\u00eb m\u00eb q\u00ebllim t\u00eb ndryshimit t\u00eb veprimeve dhe prirjes s\u00eb tyre n\u00eb ato m\u00ebnyra q\u00eb jan\u00eb t\u00eb d\u00ebshirueshme p\u00ebr interest t\u00eb mas\u00ebs. Ajo sh\u00ebrben si nj\u00eb konkluzion, p\u00ebr\u00a0 nj\u00eb censur\u00eb n\u00eb t\u00eb cilat \u00ebsht\u00eb arritur q\u00ebllimi apo jo duke e implementuar informacionin. Ajo \u00e7ka e p\u00ebrcakton propagand\u00ebn duhet t\u00eb dallohet nga format e tjera t\u00eb evokimit \u00ebsht\u00eb q\u00ebllimi apo telosi propagandistik p\u00ebr t\u00eb ndryshuar kuptimin apo mendimin e njer\u00ebzve me an\u00eb t\u00eb mashtrimit dhe konfuzion n\u00eb vend t\u00eb bindjes dhe t\u00eb kuptuarit. Udh\u00ebheq\u00ebsi i nj\u00eb organizat\u00eb e di informacionin q\u00eb mund t\u00eb jet\u00eb i\u00a0 nj\u00ebansh\u00ebm ose i pav\u00ebrtet\u00eb por kjo nuk ndikon t\u00eb ata q\u00eb e p\u00ebrhapin propagand\u00ebn. Artikujt e lajmeve duhet t\u00eb jen\u00eb objektive duke i dh\u00ebn\u00eb lexuesit nj\u00eb sfond t\u00eb sakt\u00eb dhe analizat e subjektit n\u00eb dor\u00eb, n\u00eb an\u00ebn tjet\u00ebr reklama ka evoluar nga reklama tradicionale komerciale p\u00ebr t\u00eb p\u00ebrfshir\u00eb edhe nj\u00eb lloj t\u00eb ri n\u00eb form\u00ebn e artikujve t\u00eb paguara apo t\u00eb transmetimeve t\u00eb maskuar si Lajme. K\u00ebto paraqesin nj\u00eb \u00e7\u00ebshtje shum\u00eb subjektive dhe mashtruese mir\u00ebpo t\u00eb domosdoshme sepse produkti duhet t\u00eb qarkulloj\u00eb, si bindje dhe jo informuese. Fred Herzog jep nj\u00eb shembull t\u00eb mir\u00eb \u201cNormalisht ata p\u00ebrdorin teknika delikate propagandistike dhe jo ato m\u00eb t\u00eb dukshmet t\u00eb p\u00ebrdorura n\u00eb reklama tradicionale komerciale. N\u00ebse lexuesi beson se nj\u00eb reklam\u00eb t\u00eb paguar \u00ebsht\u00eb me t\u00eb v\u00ebrtet\u00eb nj\u00eb lajm, mesazhi reklamues \u00ebsht\u00eb duke u p\u00ebrpjekur p\u00ebr t\u00eb komunikuar, do t\u00eb jet\u00eb me leht\u00eb t\u00eb besohet ose t\u00eb p\u00ebrvet\u00ebsohet. Amerika nuk mund t\u00eb jet\u00eb e nj\u00ebjt\u00eb pa reklamat e Coca-Col\u00ebs\u201d. Eufemizmat e p\u00ebrbashk\u00ebta p\u00ebr propagand\u00ebs e korporatave jan\u00eb reklamat dhe marr\u00ebdheniet m\u00eb publikun \u2013 mir\u00ebpo ne pa cilin imazh nuk mund t\u00eb identifikohemi? Dikush ka Coca-Cole-n, dikush Pepsi apo McDonals apo veshjet firmato t\u00eb mod\u00ebs s\u00eb fundit, ne kemi qebabat dhe hamburgerat imitues t\u00eb Mcdonals-it, (Q)ajtoret dhe birr\u00ebn vendore, rakin\u00eb dhe turshit\u00eb. Propagand\u00ebn duhet ta kuptojm\u00eb si fenomen modern q\u00eb doli nga krijimi i shoq\u00ebrive t\u00eb shkolluara dhe politikisht \u00ebsht\u00eb aktive, ku nuk mund t\u00eb b\u00ebjm\u00eb pa t\u00eb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nga Mr.Sc Blerta Haxhiaj Propaganda \u00ebsht\u00eb form\u00eb e komunikimit p\u00ebrmes q\u00ebllimit t\u00eb influenc\u00ebs s\u00eb masave t\u00eb njer\u00ebzve si q\u00ebllim apo pozicion. Esht\u00eb informacion q\u00eb nuk \u00ebsht\u00eb i paansh\u00ebm dhe p\u00ebrdoret kryesisht p\u00ebr t\u00eb ndikuar n\u00eb nj\u00eb audienc\u00eb dhe m\u00eb tej m\u00eb nj\u00eb axhend\u00eb t\u00eb caktuar.<\/p>\n","protected":false},"author":1,"featured_media":6418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicistike"],"_links":{"self":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts\/6417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6417"}],"version-history":[{"count":1,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts\/6417\/revisions"}],"predecessor-version":[{"id":6419,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts\/6417\/revisions\/6419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/media\/6418"}],"wp:attachment":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}