{"id":4314,"date":"2014-04-25T00:04:08","date_gmt":"2014-04-25T00:04:08","guid":{"rendered":"http:\/\/revistakuvendi.org\/?p=4314"},"modified":"2014-04-25T00:04:35","modified_gmt":"2014-04-25T00:04:35","slug":"dhjete-strategjite-e-manipulimit-me-ane-te-masmedias-sipas-noam-chomsky","status":"publish","type":"post","link":"https:\/\/revistakuvendi.org\/?p=4314","title":{"rendered":"Dhjet\u00eb strategjit\u00eb e manipulimit me an\u00eb t\u00eb masmedias sipas Noam Chomsky"},"content":{"rendered":"

\"\"<\/a>1-Strategjia e devijimit t\u00eb mendjes<\/strong><\/p>\n

Elementi kryesor i kontrollit social \u00ebsht\u00eb strategia edevijimit t\u00eb mendjes q\u00eb konsiston n\u00eb heqjen e v\u00ebmendjes s\u00eb publikut ngaproblemet e r\u00ebnd\u00ebsishme e nga ndryshimet vendimmarr\u00ebse t\u00eb elit\u00ebs politike dheekonomike, duke p\u00ebrdorur teknik\u00ebn e st\u00ebrmbushjes s\u00eb vazhdueshme me informacionet\u00eb pakuptimta. Strategjia e devijimit t\u00eb mendjes \u00ebsht\u00eb edhe e domosdoshme p\u00ebrt\u00eb evituar interesin publik ndaj njohurive thelb\u00ebsore t\u00eb shkenc\u00ebs, ekonomis\u00eb,psikologjis\u00eb, t\u00eb neurobiologjis\u00eb e kibernetik\u00ebs. Devijim t\u00eb v\u00ebmendjes s\u00ebpublikut nga problemet e v\u00ebrteta sociale, duke e pushtuar me tema pa asnj\u00ebr\u00ebnd\u00ebsi. Mbaj publikun t\u00eb impenjuar, t\u00eb impenjuar, t\u00eb impenjuar pa i dh\u00ebn\u00eb koh\u00ebt\u00eb mendoj\u00eb, gjithmon\u00eb n\u00eb kthim drejt ferm\u00ebs si t\u00eb gjitha kafsh\u00ebt.<\/p>\n

2-T\u00eb krijosh problemin e m\u00eb pas t\u00eb ofrosh zgjidhjen e tij<\/strong><\/p>\n

Kjo metod\u00eb quhet gjithashtu dhe \u201cproblem-reagim-zgjidhje\u201d.Krijohet nj\u00eb problem, nj\u00eb \u201csituat\u00eb\u201d q\u00eb prodhon nj\u00eb reagim t\u00eb p\u00ebrcaktuar n\u00ebpublik n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb jet\u00eb kjo arsyeja e masave q\u00eb ata d\u00ebshirojn\u00eb t\u00eb pranojn\u00eb.P\u00ebr shembull: lejimi i luft\u00ebs o i intensifikimit t\u00eb dhun\u00ebs urbane, apoorganizimi i atentateve t\u00eb p\u00ebrgjakshme n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb jet\u00eb publiku ai q\u00ebpretendon ligje mbi sigurin\u00eb e politika n\u00eb d\u00ebm t\u00eb liris\u00eb. Gjithashtu, krijimine nj\u00eb krize ekonomike p\u00ebr t\u00eb pranuar si nj\u00eb t\u00eb keqe t\u00eb nevojshme zvog\u00eblimin et\u00eb drejtave sociale apo shp\u00ebrb\u00ebrjen e sh\u00ebrbimeve publike.<\/p>\n

3-Strategjia graduale<\/strong><\/p>\n

P\u00ebr t\u00eb b\u00ebr\u00eb t\u00eb pranueshme nj\u00eb mas\u00eb t\u00eb papranueshme, mjaftonq\u00eb t\u00eb aplikohet gradualisht e me doza t\u00eb num\u00ebrueshme p\u00ebr disa vite me radh\u00eb.Kjo qe metoda q\u00eb kushtet social-ekonomike radikalisht t\u00eb reja (neoliberalizmi)imponuan n\u00eb vitet \u201980-\u201890: nj\u00eb shtet minimal, privatizime, pasiguri,fleksibilitet, papun\u00ebsi n\u00eb mas\u00eb, pagesa t\u00eb pak\u00ebnaqshme, shum\u00eb ndryshime q\u00eb po t\u00ebaplikoheshin nj\u00ebkoh\u00ebsisht, do t\u00eb provokonin patjet\u00ebr nj\u00eb revolucion.<\/p>\n

4-Strategjia e shtyrjes<\/strong><\/p>\n

Nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr p\u00ebr t\u00eb pranuar nj\u00eb vendim jopopullor \u00ebsht\u00ebprezantimi i tij \u201csi i dhimbsh\u00ebm e i nevojsh\u00ebm\u201d, duke fituar n\u00eb at\u00eb momentkonsensusin e njer\u00ebzve p\u00ebr nj\u00eb aplikim n\u00eb t\u00eb ardhmen. \u00cbsht\u00eb m\u00eb e leht\u00eb t\u00ebpranosh nj\u00eb sakrific\u00eb n\u00eb t\u00eb ardhmen sesa n\u00eb t\u00eb tashmen. N\u00eb radh\u00eb t\u00eb par\u00eb pasisforcimi nuk do jet\u00eb i menj\u00ebhersh\u00ebm. S\u00eb dyti pasi njer\u00ebzit, masa, ka gjithmon\u00ebtendenc\u00ebn p\u00ebr t\u00eb shpresuar me naivitet se \u201cgjith\u00e7ka do t\u00eb shkoj\u00eb m\u00eb mir\u00eb nes\u00ebr\u201de se sakrifica e k\u00ebrkuar mund dhe t\u00eb evitohet. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb i jepet m\u00eb shum\u00ebkoh\u00eb njer\u00ebzve t\u00eb m\u00ebsohen me iden\u00eb e ndryshimit e ta pranojn\u00eb sidoqoft\u00eb at\u00eb kurt\u00eb vij\u00eb momenti.<\/p>\n

5-T\u2019i drejtohesh mas\u00ebs si t\u2019i drejtohesh nj\u00eb f\u00ebmije<\/strong><\/p>\n

Shumica e publiciteteve drejtuar publikut p\u00ebrdor fjalime,argumente, personazhe me nj\u00eb intonacion ve\u00e7an\u00ebrisht infantil, shpesh me nj\u00eb z\u00ebt\u00eb dob\u00ebt, sikur spektatori t\u00eb ishte nj\u00eb krijes\u00eb pakvje\u00e7are apo nj\u00eb i met\u00eb ngatrut\u00eb. Sa m\u00eb shum\u00eb k\u00ebrkohet t\u00eb mashtrohet publiku, aq m\u00eb infantil \u00ebsht\u00eb toni ip\u00ebrdorur. Pse? \u201cKur dikush i drejtohet nj\u00eb personi sikur t\u00eb kishte 12 vje\u00e7 apom\u00eb pak, p\u00ebr shkak t\u00eb sugjerimit at\u00ebher\u00eb p\u00ebrgjigja e tjetrit me shum\u00eb mund\u00ebsi dot\u00eb tentoj\u00eb t\u00eb jet\u00eb pa asnj\u00eb sens kritik si p\u00ebrgjigjja e nj\u00eb 12-vje\u00e7ari o m\u00eb pakn\u00eb mosh\u00eb se ai.<\/p>\n

6-P\u00ebrdorimi i aspektit emocional m\u00eb shum\u00eb sesa reflektimi<\/strong><\/p>\n

Shfryt\u00ebzimi i emotivitetit \u00ebsht\u00eb nj\u00eb teknik\u00eb klasike p\u00ebr t\u00ebprovokuar nj\u00eb qark t\u00eb shkurt\u00ebr t\u00eb analiz\u00ebs racionale e t\u00eb sensit kritik t\u00ebindividit. P\u00ebrve\u00e7 k\u00ebsaj, p\u00ebrdorimi i tonit emotiv i hap der\u00ebnpap\u00ebrgjegjshm\u00ebris\u00eb p\u00ebr t\u00eb mbjell\u00eb apo injektuar ide, d\u00ebshira, frika, detyrime osjellje.<\/p>\n

7-Mbajtja e njer\u00ebzve n\u00eb padituri dhe mediokritet<\/strong><\/p>\n

B\u00ebrja e mundur e ruajtjes s\u00eb paaft\u00ebsis\u00eb s\u00eb njer\u00ebzve p\u00ebr t\u00ebkuptuar teknikat dhe metodat e p\u00ebrdorura p\u00ebr kontrollin e skllav\u00ebrin\u00eb e tyre.\u201cCil\u00ebsia e edukimit ndaj klasave sociale inferiore duhet t\u00eb jet\u00eb sa m\u00eb e varf\u00ebre mediokre, n\u00eb m\u00ebnyr\u00eb q\u00eb distanca e krijuar nga klasa inferiore e klasasuperiore t\u00eb mbetet e pamundur p\u00ebr t\u2019u mbushur nga pjesa inferiore\u201d.<\/p>\n

8-Stimulimi i publikut n\u00eb favorizimin e mediokritetit<\/strong><\/p>\n

Nxitja e publikut p\u00ebr t\u00eb besuar se \u00ebsht\u00eb n\u00eb mod\u00eb t\u00eb jeshbudalla, vulgar e injorant.<\/p>\n

9-P\u00ebrforcimi i ndjenj\u00ebs s\u00eb fajit<\/strong><\/p>\n

T\u00eb b\u00ebsh t\u00eb besoj\u00eb individin se \u00ebsht\u00eb ai ekskluzivishtp\u00ebrgjegj\u00ebs i fatkeq\u00ebsive t\u00eb tij, p\u00ebr shkak t\u00eb pamjaftueshm\u00ebris\u00eb s\u00ebinteligjenc\u00ebs, aft\u00ebsis\u00eb apo sforcos. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, n\u00eb vend q\u00eb t\u00eb rebelohetkund\u00ebr sistemit ekonomik, individi vet\u00ebvler\u00ebsohet e ndihet n\u00eb faj, gj\u00eb q\u00eb ngaana tjet\u00ebr krijon gjendjen e depresionit, efekt i s\u00eb cil\u00ebs \u00ebsht\u00eb mosreagimi. Epa reagim nuk ka revolucion.<\/p>\n

10-T\u00eb njoh\u00ebsh njer\u00ebzit m\u00eb mir\u00eb sesa ata njohin veten<\/strong><\/p>\n

N\u00eb vitet \u201850, progreset e shpejta n\u00eb shkenc\u00eb krijuan nj\u00ebboshll\u00ebk midis njohurive t\u00eb njer\u00ebzve e njohurive t\u00eb elit\u00ebs dominuese. Fal\u00ebbiologjis\u00eb, neurobiologjis\u00eb e psikologjis\u00eb s\u00eb aplikuar, \u201csistemi\u201d fitoi nj\u00ebnjohuri t\u00eb avancuar t\u00eb qenies humane si fizike ashtu dhe psikologjike. Sistemiarriti t\u00eb njihte individin m\u00eb mir\u00eb se ai t\u00eb njihte veten, gj\u00eb q\u00eb sjell q\u00eb n\u00ebshumic\u00ebn e rasteve sistemi t\u00eb ushtroj\u00eb nj\u00eb kontroll m\u00eb t\u00eb gjer\u00eb e nj\u00eb fuqi m\u00ebt\u00eb madhe ndaj njer\u00ebzve, madje m\u00eb t\u00eb madhe se ajo q\u00eb njer\u00ebzit kan\u00eb ndajvetvetes.<\/p>\n

 <\/p>\n

Nga Albert Vataj<\/strong><\/p>\n

 <\/p>\n

\n

\u00a0\u201cNew York Times\u201d
\n\u201cKa arsye t\u00eb konsiderueshme p\u00ebr t\u00eb menduar se Chomsky \u00ebsht\u00eb intelektuali m\u00eb i r\u00ebnd\u00ebsish\u00ebm aktualisht mbi tok\u00eb\u201d<\/em><\/strong><\/p>\n<\/div>\n

\u00a0<\/em><\/strong><\/p>\n

\u00a0\u201cThe Guardian\u201d:
\n\u201cS\u00eb bashku me Marks, Shakespeare e Bibl\u00ebn, \u00ebsht\u00eb midis dhjet\u00eb burimeve m\u00eb t\u00eb cituara n\u00eb historin\u00eb e kultur\u00ebs\u201d<\/em><\/strong><\/p>\n

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Bottom of Form<\/p>\n<\/div>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

1-Strategjia e devijimit t\u00eb mendjes Elementi kryesor i kontrollit social \u00ebsht\u00eb strategia edevijimit t\u00eb mendjes q\u00eb konsiston n\u00eb heqjen e v\u00ebmendjes s\u00eb publikut ngaproblemet e r\u00ebnd\u00ebsishme e nga ndryshimet vendimmarr\u00ebse t\u00eb elit\u00ebs politike dheekonomike, duke p\u00ebrdorur teknik\u00ebn e st\u00ebrmbushjes<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4314","post","type-post","status-publish","format-standard","hentry","category-publicistike"],"_links":{"self":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts\/4314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4314"}],"version-history":[{"count":2,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts\/4314\/revisions"}],"predecessor-version":[{"id":4317,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=\/wp\/v2\/posts\/4314\/revisions\/4317"}],"wp:attachment":[{"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistakuvendi.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}